Shareworthy, Millennials’ New Currency

Just found a very interesting article, which I can relate that into #shoppermarketing or #trademarketing kind of understanding. It’s about millennials, orΒ individuals who were born between 1980-2000, and this group recently surpassed Boomers as the largest and likely most-influential generation in America. Well, America it is. But I’m pretty sure that it goes all the way to Indonesia as well. A generation that ‘married’ to their smart phones, that loves to eat healthier, and 70% are willing to pay more for quality. I was born in 1980, so I’m one of those millennials πŸ™‚




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