Artikel yang menarik, saya temukan di Majalah Marketing edisi 02/XV/Februari 2015 yang ditulis oleh Pak Harryadin Marhardika (vice director MM-FEUI). Jika di artikel underdog brand dirupakan dalam format band-band indie yang cenderung punya followers atau fans yang fanatik, karena ide-ide yang disampaikan oleh band-band indie tadi lewat karya-karyanya dirasakan mewakili apa yang dirasakan oleh para…
Month: February 2015
Football Club, Fans-Supporters, and Brand Engagement (part two)
Well actually it should have been titled : ‘brands and football’ because I’ve mentioned some of well known brands in football industry. Part one was posted more than 2 years ago, at January 13, 2012. The first part was telling you about how fanaticism in football that can drive football fans (or should I call consumers)…
2014 in review
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 42,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 16 sold-out performances for that many…
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