Football Club, Fans-Supporters, and Brand Engagement (part one)

A boy will always be boy..

Let me say that at early of this writings. If a boy loves something, want something, he will try as much as he can, as strong as he can, to make it come true. To have it as his belongings. Why? Because that’s what boys do.

Remember when we’re just an infant, a toddler. When we want something, we’ll just cry. Sometimes we cry loudly. Try to be persistent? Because we want that thing or anything so badly. Or because as a toddler, we don’t know how to say what we want.

When he grew up, especially when he likes a football club, at first we said it’s a ‘like’. Before saying we love them, we adore them, we become a supporter, and the ultimate feeling is when we become a football club fanatics. A loonatics 😉 But mostly boys will like football. Mostly, not all of them. Mostly. Both local league or international league.

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Kota Malang, Brand, dan Bakso President

Kota Malang.

Kalau ditanya apa yang terlintas di benak pertama kali saat mendengar kata ‘kota Malang’, yang pertama muncul di benak saya adalah : hometown. Home dan town. Home, karena disitulah rumah saya. Tempat saya lahir, dan besar. Segala sesuatu yang saya dapat sekarang juga andil dari ‘home’ saya. Town, kota yang saya anggap tetap cantik. Meskipun kini sudah familiar dan hampir bersaudara dengan kata ‘macet’ But it is, beberapa bagian dari kota Malang kini cenderung macet.

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2012, my harvesting year? Hope so :)

Mengapa disebut harvesting year? Tahun ini, yang baru masuk hari kelima?

Well, mungkin karena saya merasa kalau dari tahun pertama  saya bekerja, yaitu sambil menyelesaikan kuliah, tahun 2001 hingga tahun 2011 (sudah 10 tahun, ga berasa… Time flies so fast!) adalah tahun untuk :

– belajar (learner atau student yang mengarah ke profesional)

– mengamati

– trial and error (given trust to do  such thing is incredible)

– main-main dan berpetualang

Takes 10 years, to have such a knowledge, experience, uniqueness, networking, achievements.

Masuk ke tahun kesebelas di dunia kerja, sudah saatnya terbang lebih tinggi. Well, ingat kata-kata salah satu trainer dahulu… If you want to fly higher, mingle with eagles, don’t stick around with chickens.

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