Month: October 2011

Virtual gak akan mengganti actual conversation, tapi tetep kudu ada…

“Losers say: Its impossible. Winners say: Its hard, but we can try” Ini sulit, tapi bukannya ga mungkin. Kenapa sulit? 1. Ini dunia yang sangat baru. Dunia yang dulu saya merasa apatis, cuek. Karena mungkin hanya bakal dikuasai oleh orang-orang yang jago di IT, komputer, dll. 2. Saat ini, mungkin saya selain jadi salah satu…

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In Store Activities, a razzle dazzle :)

In store activities? What do I have in mind? Hectic. Coordination. Good internal-external communication. Mutual understanding. People involvement. Placement. Position. Traffic. Shoppers. Customers. Person In Charge. Strategy. Preparation. Experience. Leadership. Tools. Check list. Meeting. Training. Recruiting. Sales Promotion Girls/Boy.  Third Parties. Marketing division. Sales division. Budget. Sample products. Gimmicks. Messages. POS materials. Trade Marketing task. Point…

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2% out of 100%, Bogor-Jakarta thoughts…

Hari ini, jadwal meeting ada di kota Bogor. Kota hujan. Kota roti unyil. Kota asinan. Kota yang cantik. Hey, tapi bukan kotanya yang saya ingin bicarakan! Tapi apa yang saya bicarakan dengan seorang teman di sana. Kolega yang kebetulan kerja di kantor yang sama dengan saya. Merasakan keresahannya, keresahan yang sama, yang mungkin juga dialami…

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Enjoy my days as Trade Marketing person :)

Creating in store promotions… Creating events. Or just helping out, sort of supervising, an event. Especially a BIG one… Create in store communication, between brand, customer, and shopper-consumer. Through branding activities… Create a system in managing Field Marketers. Improving. Keep them developed, keep them well managed… Well, it’s all focused in modern trade. Well, it’s…

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